Videos Keep Circulating That Claim Destruction Of German Leopard 2 Tanks In Ukraine
<div>Propagandists have continued to share videos across social media in an effort to "prove" Moscow's claims that a number of the tanks have been destroyed</div>
WWDC 2023: How Apple Could Revolutionize The Way We Work via @sejournal, @kristileilani
<div><p>Discover Apple's latest innovations at WWDC 2023 for work including Microsoft apps in augmented reality workflows, desktops that can handle machine learning workloads, and more.</p> <p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/wwdc-2023-apple-news/488824/">WWDC 2023: How Apple Could Revolutionize The Way We Work</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com/">Search Engine Journal</a>.</p></div>
After I/O: What To Know Following Google’s Big Month - Ep. Special via @sejournal, @Amanda_ZW
<div><p>Google I/O and industry regulation chatter is everywhere. Here's what you need to know.</p> <p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/googles-io-podcast/488821/">After I/O: What To Know Following Google’s Big Month [Podcast]</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com/">Search Engine Journal</a>.</p></div>
Google Ads is changing how it processes trademark complaints
<div><p>Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy.</p> <p>Google is notifying advertisers about these trademark policy changes today.</p> <p><strong>Why we care.</strong> Google said this will policy update should make resolutions faster and easier and reduce industry-wide restrictions, which can be frustrating for advertisers. </p> <p><strong>Why the change.</strong> Under the current Google Ads Trademarks policy, all ads in an entire industry can be restricted from using trademarked material when complaints are filed. This has resulted in over-flagging and industry-wide blocks, causing major problems for advertisers.</p> <p>Google hopes its new policy will reduce these issues and give advertisers more clarity and transparency. The updated policy should also help Google respond to advertisers’ trademark complaints more quickly.</p> <p><strong>What Google is saying.</strong> A Google spokesperson told Search Engine Land: </p> <ul> <li>“To address feedback from advertisers, we are updating our<a href="https://support.google.com/adspolicy/answer/6118?hl=en"> </a>Trademark Policy to focus solely on complaints against specific advertisers in order to simplify and speed up resolution times, as opposed to industry-wide blocks that were prone to over-flagging.”</li> <li>“We believe this update best protects our partners with legitimate complaints while still giving consumers the ability to discover information about new products or services.”</li> </ul> <p><strong>Timeline.</strong> Trademark restrictions implemented before July 24 under its current policy will continue to apply. Google will gradually phase out these limitations for most advertisers over the next 12-18 months.</p> <p><strong>The policy.</strong> You can see the Google Ads Trademarks policy <a href="https://support.google.com/adspolicy/answer/6118?hl=en">here</a>.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-ads-trademark-policy-change-advertisers-ads-428001">Google Ads is changing how it processes trademark complaints</a> appeared first on <a rel="nofollow" href="https://searchengineland.com/">Search Engine Land</a>.</p></div>
Google News Showcase coming to the US and updates to follow tab on Google News
<div><p>Google News Showcase is coming to the US this summer; this is after <a href="https://searchengineland.com/google-gives-publishers-new-content-showcase-on-news-search-discover-341393">launching News Showcase</a> in October 2020. Google also made updates to the follow tab on Google News and has re-announced the launch of Google Reader Revenue Manager which we covered <a href="https://searchengineland.com/google-search-console-adds-new-rich-results-report-for-subscribed-content-395779">back in April</a>. </p> <p><strong>Google News Showcase in US.</strong> Google <a href="https://blog.google/products/news/google-local-news-support">said</a> the Google News Showcase is coming to the US this summer. This includes partnerships with more than 150 US-based news publications, 90% of them local or regional, Google said. Google News Showcase has now expanded to 22 countries globally with more than 2,300 participating publications.</p> <p><strong>Follow tab on Google News. </strong>Google is also updating the follow tab on Google News, to help “local publications surface more frequently on Google News and give readers an easier way to nd the news that maers to them,” Google wrote.</p> <p>The new and updated Follow feature will be available globally on Android soon and then expand to iOS later this year, Google said.</p> <p>Here is what it looks like, you can see the follow button in the footer of the Google News app:</p> <figure class="wp-block-image size-large"><a href="https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab.png" target="_blank" rel="noreferrer noopener"><img decoding="async" width="301" height="600" src="https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-301x600.png" alt="" class="wp-image-427985" srcset="https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-301x600.png 301w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-170x338.png 170w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-57x113.png 57w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-768x1530.png 768w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-771x1536.png 771w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-1028x2048.png 1028w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab-150x299.png 150w, https://searchengineland.com/wp-content/seloads/2023/06/google-news-updated-follow-tab.png 1306w" sizes="(max-width: 301px) 100vw, 301px"></a></figure> <p><strong>Reader Revenue Manager. </strong>Google also re-announced the Google Reader Revenue Manager which we covered <a href="https://searchengineland.com/google-search-console-adds-new-rich-results-report-for-subscribed-content-395779">back in April</a>. This helps publishers increase engagement by highlighting their content to readers. This is part of the Google Publisher Center, where you can control how readers can subscribe to your content and pay for your content.</p> <p>A new survey feature is coming to Reader Revenue Manager that helps publishers ask their readers questions to help then better understand their demographic profile and interests, so publishers can serve more relevant content and advertisements.</p> <p>Google said U.S., Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Mexico and Peru, with the Asia-Pacic markets and other additional regional launches to follow later this summer.</p> <p><strong>Why we care.</strong> In addition to the new investments in news publications, these new features can help publishers gain more visibility, increase revenues and understand their audiences. The News Showcase never been in the US, so it will be new for many of us here in the states. </p> <p> </p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-news-showcase-coming-to-the-us-and-updates-to-follow-tab-on-google-news-427983">Google News Showcase coming to the US and updates to follow tab on Google News</a> appeared first on <a rel="nofollow" href="https://searchengineland.com/">Search Engine Land</a>.</p></div>
Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms via @sejournal, @MattGSouthern
<div><p>An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms. </p> <p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/gmail-glitch-sending-newsletters-to-spam-mailchimp-confirms/488801/">Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com/">Search Engine Journal</a>.</p></div>
Top 5 social media customer service tools for your brand
<div><p>We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media.</p> <p>More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. In fact, <a href="https://sproutsocial.com/insights/data/harris-insights-report-2023/">62%</a> of business leaders use social media to inform their customer service strategy.</p> <p>With the rise of customer care requests in DMs, comments and posts, brands need a way to manage them all while providing a stellar experience. Enter: <a href="https://sproutsocial.com/insights/social-media-customer-service/">customer service social media tools</a>. These solutions streamline managing customer requests from social with intelligent workflows, universal inboxes and AI-powered assistance. These enable brands to deliver better customer support and a positive experience by optimizing support teams’ workflows so they can engage with customers faster and more efficiently.</p> <p>In this list, we’re breaking down five top-notch social media customer service solutions to help you find the right tool for delivering customer support across networks.</p> <h2>What are customer service social media tools?</h2> <p>Customer service social media tools enable scalable customer support on social media channels to track and resolve inquiries brands receive through comments, mentions and DMs.</p> <p>From sleek workflows simplification to advanced integrations, <a href="https://sproutsocial.com/insights/social-media-customer-service-software/">social media customer service solutions</a> help brands build stronger customer relationships and drive business growth. It enhances the customer experience while helping care teams lighten their load so you can focus on what matters most: customer interactions. Here’s how:</p> <ul> <li>Support customers in real time. Speed is crucial to effective customer service. Tools, like <a href="https://sproutsocial.com/insights/customer-service-chatbots/">chatbots</a>, intuitively address customer queries quickly and easily. Features like triggers, automated responses and custom rules reduce manual, repetitive tasks and enable faster response times, leading to improved customer satisfaction.</li> <li>Track relevant brand conversations. Managing your reputation starts with people talking about your brand online. <a href="https://sproutsocial.com/insights/social-media-listening/">Social listening</a> enables brands to track brand mentions (direct and indirect) to proactively address issues before they arise and conduct <a href="https://sproutsocial.com/insights/social-media-sentiment-analysis/">sentiment analysis</a> to give you a deeper understanding of customer perceptions, inform product development and improve how you deliver customer service.</li> <li>Understand your customers. Get real-time insights into your customer demographics and their attitudes toward your products or services. Analyzing feedback and frequently asked questions helps you identify common customer pain points and areas for improvement. These insights inform your product development roadmap and how to improve customer service efforts.</li> <li>Meet your customers where they are. Social media customer service tools create a two-way dialogue between you and customers. Interacting on social helps you build meaningful relationships with your customers, making them feel heard and appreciated. As a result, your customers have a more positive brand experience.</li> </ul> <p>Some customer service social media tools integrate with popular CRM systems to seamlessly synchronize customer data and interactions across channels. This holistic view of customer data empowers marketing, sales and support teams to provide an omnichannel experience and pull deeper insights that inform the entire customer journey.</p> <p>Typically, a customer support team manages the tool. Most tools connect with the major social networks and support collaboration to to help agents effectively organize, delegate and respond to requests in one place.</p> <p>Let’s dive into our list of customer service social media tools to consider.</p> <h2>5 best tools for managing customer service on social media</h2> <p>No matter your company size, industry or budget, there is a tool that fits your needs. Each has different features and capabilities for delivering customer support, such as:</p> <ul> <li>Plans that scale with a growing team</li> <li>Software and social network integrations</li> <li>Intuitive automations and rules</li> <li>Reporting and analytics capabilities</li> <li>Advanced features like chatbots and social listening</li> </ul> <p>To find the right solution for you, determine which features and capabilities you need to best deliver customer support. Do this by auditing your current environment for any workflow requirements you have, customer care gaps you need to fill or roadblocks you need to overcome. For example, if you have a lot of other softwares you use, integrations might be important to you. On the other hand, if you struggle to keep up with requests across channels, you may want to consider a tool that has a universal inbox feature.</p> <p>To get you started, here is our list of recommended customer service social media tools:</p> <ol> <li><a href="https://sproutsocial.com/insights/customer-service-social-media-tools/#sprout1">Sprout Social</a></li> <li><a href="https://sproutsocial.com/insights/customer-service-social-media-tools/#liveagent">Live Agent</a></li> <li><a href="https://sproutsocial.com/insights/customer-service-social-media-tools/#zendesk">Zendesk</a></li> <li><a href="https://sproutsocial.com/insights/customer-service-social-media-tools/#zoho">Zoho Desk</a></li> <li><a href="https://sproutsocial.com/insights/customer-service-social-media-tools/#freshdesk">Freshdesk</a></li> </ol> <h3 id="sprout1">1. Sprout Social</h3> <figure class="tc"><img decoding="async" loading="lazy" class="alignnone" src="https://media.sproutsocial.com/uploads/PI_Analytics_Internal_Performance_Inbox_Activity.png" alt="A screenshot of the Inbox Activity report in Sprout Social. The report gives a summary of Inbox performance stats, including total received messages, total actioned messages, action rate and average time to action. " width="2000" height="1218"></figure> <p><a href="https://sproutsocial.com/social-customer-service/">Sprout Social</a> is an all-in-one tool that manages customer support, relationships and communication in a centralized platform for your marketing, sales and customer service teams. Sprout streamlines connecting with your audiences across channels with automations that enable you to focus on building relationships with your brand’s biggest fans and cultivate new advocates. We help you provide real-time, personalized customer care faster and more efficiently by removing manual, repetitive tasks and providing deep insights into your audience and customer service strategy.</p> <p>With Sprout, <a href="https://sproutsocial.com/insights/case-studies/grammarly/">Grammarly’s customer support team</a> saw an 80%+ reduction in average time to first response, while <a href="https://sproutsocial.com/insights/case-studies/allegiant-air/">Allegiant Air</a> saw a 77% increase in social customer message responses.</p> <p>Our <a href="https://sproutsocial.com/insights/sprout-social-salesforce-integration/">Salesforce Service Cloud integration</a> enables Salesforce customers to manage social customer care requests directly from within Service Cloud. This enriches your customer CRM profiles with social data to provide a holistic view of customer interactions. By centralizing customer data and business intelligence, you create an omnichannel experience that informs and empowers your entire organization.</p> <p>Sprout is best suited for brands who have invested in a social media presence and are ready to streamline their workflows and scale their social strategy.</p> <p>Features:</p> <ul> <li>The Smart Inbox consolidates messages and brand mentions into a single stream.</li> <li>Chatbot builder and premium solutions like listening</li> <li>Appoint, delegate and route tickets to the right team member.</li> <li>Reporting capabilities track the performance of your customer care team, including insights on response times and the quality of care.</li> </ul> <h3 id="liveagent">2. LiveAgent</h3> <p><a href="https://www.liveagent.com/" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/LiveAgent-help-desk-software.svg" alt="Rendering of LiveAgent's platform with lines to logos of sales, social and CRM channels it integrates with." width="1046" height="573"></a></p> <p><a href="https://www.liveagent.com/" target="_blank" rel="noopener">LiveAgent</a> is a help desk solution that enables businesses to personalize customer service interactions with a user-friendly interface. Businesses can manage customer data, relationships and care from a single dashboard.</p> <p>LiveAgent offers over 40 third-party integrations, including tools like PipeDrive and Nicereply. It also supports 11 social media channels. Overall, LiveAgent provides flexibility and convenience for delivering exceptional customer support.</p> <p>Features:</p> <ul> <li>Universal Inbox organizes customer service inquiries from any social media platform.</li> <li>Custom automation rules for faster and more efficient customer interactions.</li> <li>Tag customer service interactions based on whether it’s a comment, question or complaint.</li> <li>Automatically assign tickets so the right experts provide the needed customer service solutions.</li> </ul> <h3 id="zendesk">3. Zendesk</h3> <p><a href="https://www.zendesk.com/service/" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/image2.png" alt="Customer interactions window on ZenDesk’s platform" width="1110" height="568"></a></p> <p><a href="https://www.zendesk.com/service/" target="_blank" rel="noopener">Zendesk</a> provides a flexible platform that companies can customize to meet their needs. Brands can create meaningful connections with customers on any channel. Agents can also personalize conversations that meet individual customer’s needs.</p> <p>With Zendesk, companies of all sizes across industries can make it easy to do business with them. It also makes it easy for your teams to switch between public and private customer conversations. Additionally, Zendesk offers a wide range of integrations with customer service, sales and social media tools, including Sprout Social.</p> <p>Features:</p> <ul> <li>Automatically convert social conversations into tickets for other agents to resolve.</li> <li>Agents can have side conversations without leaving the main ticket screen.</li> <li>Access customer data and conversations in one streamlined view.</li> <li>Change the conversation channel between chat, email or Voice over Internet Protocol (VoIP).</li> </ul> <h3 id="zoho">4. Zoho Desk</h3> <h3><a href="https://www.zoho.com/desk/" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/image3.png" alt="A view of ticket statuses for support requests on Zoho Desk" width="1999" height="1265"></a></h3> <p><a href="https://www.zoho.com/desk/" target="_blank" rel="noopener">Zoho Desk</a> simplifies customer service operations to improve agent productivity and deliver lasting customer experiences. With Zoho Desk, businesses can manage customer support requests across various communication channels. Its AI-powered features empower businesses to provide efficient and personalized customer support. Additionally, Zoho Desk allows agents to create a knowledge base over time with questions and answers from customer conversations.</p> <p>Zoho Desk offers over 100 integrations for social and CRM tools. It also supports several languages to serve a global audience. Users can customize the platform to meet their organization’s needs.</p> <p>Features:</p> <ul> <li>Zia, Zoho Desk’s AI assistant, tags tickets and notifies agents of unusual activity, and provides brand sentiment analysis and reply assistance.</li> <li>Work Modes automatically organizes tickets, making it easier to resolve issues.</li> <li>Convert posts or private messages into tickets based on specific keywords.</li> <li>Headquarters live dashboard shows big-picture customer support trends.</li> </ul> <h3 id="freshdesk">5. Freshdesk</h3> <p><a href="https://www.freshworks.com/freshdesk/" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/image4.png" alt="View of a contact page inside of Freshdesk’s platform" width="966" height="637"></a></p> <p><a href="https://www.freshworks.com/freshdesk/" target="_blank" rel="noopener">Freshdesk</a> is purpose-built for IT, customer support, and sales and marketing teams. It offers an intuitive contact center solution that simplifies omnichannel customer support.</p> <p>Businesses can connect their conversation channels into one streamlined team inbox for a more unified and efficient support experience. Agents gain valuable customer insight to provide exceptional service and increase customer satisfaction.</p> <p>Features:</p> <ul> <li>Convert ticket replies into knowledge-base articles for future customer inquiries.</li> <li>Social Signals automatically recognizes relevant posts and creates support tickets.</li> <li>Omniroute™ auto-assigns tickets to agents based on available bandwidth, keywords, requester or property.</li> <li>AI-powered chatbots provide 24/7 self-service support via social media.</li> </ul> <h2>Find the social media customer service solution for your brand</h2> <p>Social media isn’t going away, especially as a customer service channel. If anything, brands are investing more in social customer care.</p> <p>Social media customer service tools deliver better customer support, so you can meet customers’ evolving needs and build stronger relationships with them. Customer service is an extension of your brand, so it’s up to customer care teams to respond quickly and efficiently. A customer service social media tool makes the difference between one-time buyers and lifelong brand fans. From inboxes to AI capabilities, there’s a solution out there that’ll help you dazzle your customers, keep them engaged and encourage repeat business.</p> <p>Ready to take your customer service to the next level? Sign up for a <a href="https://sproutsocial.com/pricing/">free trial</a> or <a href="https://sproutsocial.com/demo/">demo</a> of Sprout Social today.</p> <p>The post <a rel="nofollow" href="https://sproutsocial.com/insights/customer-service-social-media-tools/">Top 5 social media customer service tools for your brand</a> appeared first on <a rel="nofollow" href="https://sproutsocial.com/insights/">Sprout Social</a>.</p></div>
Are social media becoming the new search engines?
When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this information impact your content strategy? And is this just a trend, or are social media really becoming the new search engines? What is the appeal of social media as a sea
How to build a strategic SEO process
<div><p>I’ve worked in <a href="https://searchengineland.com/guide/what-is-seo">SEO</a> for a long time, and it still shocks me when I ask new clients to see their old agency’s <a href="https://searchengineland.com/seo-strategy-planning-385949">SEO strategy</a>.</p> <p>99% of the time, nothing is documented. </p> <p>In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results.</p> <p>You’ll learn my four-stage process, and I’ll even advise you on what to charge.</p> <p>Let’s dive in.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="1706" height="670" src="https://searchengineland.com/wp-content/seloads/2023/06/SEO-process.png" alt="How to build a strategic SEO process" class="wp-image-427977" srcset="https://searchengineland.com/wp-content/seloads/2023/06/SEO-process.png 1706w, https://searchengineland.com/wp-content/seloads/2023/06/SEO-process-600x236.png 600w, https://searchengineland.com/wp-content/seloads/2023/06/SEO-process-800x314.png 800w, https://searchengineland.com/wp-content/seloads/2023/06/SEO-process-200x79.png 200w, https://searchengineland.com/wp-content/seloads/2023/06/SEO-process-768x302.png 768w, https://searchengineland.com/wp-content/seloads/2023/06/SEO-process-1536x603.png 1536w, https://searchengineland.com/wp-content/seloads/2023/06/SEO-process-150x59.png 150w" sizes="(max-width: 1706px) 100vw, 1706px"></figure></div> <h2 id="h-an-seo-strategy-is-not-a-list-of-deliverables">An SEO strategy is not a list of deliverables</h2> <p>The spreadsheet is an invention that has made lives a lot easier. But when it comes to SEO strategy, it’s become a lazy tool used to try and deceive people into thinking a list of deliverables is a strategy.</p> <p>No, strategy is the brain work of SEO.</p> <p>It’s a combination of ideas, thoughts, insights and experience, all focused on the client to build a data and expertise-backed process for success.</p> <p>It’s supposed to be hard and challenging.</p> <p>It’s supposed to put you, the SEO, on the line.</p> <p>It’s you saying, “Do this, and you’ll succeed.”</p> <h2 id="h-an-seo-strategy-should-be-documented">An SEO strategy should be documented</h2> <p>On the rare occasion I’ve seen an SEO strategy, it reads more like a mission statement written by a Dalek.</p> <p>“We will exterminate the competition.”</p> <p><a href="https://searchengineland.com/what-is-chatgpt-and-why-seos-should-care-392165">ChatGPT</a> is more human-like than most SEO strategies. And they tend to be heavy on rhetoric and light on actual research evidence.</p> <p>This is why you should demand your agency provides evidence of the thought that’s gone into your strategy.</p> <p>And that’s part of what SEO strategy is. It’s an expert writing down their thoughts.</p> <h2 id="h-the-goals-of-seo-a-reminder">The goals of SEO – A reminder</h2> <p>It’s often the case that:</p> <ul> <li>SEO gets very little investment. </li> <li>SEOs don’t align their strategies with actual business goals.</li> </ul> <p>For SEO to deliver, it must meet the customers on their journey. In practical terms, successful SEO must result in:</p> <ul> <li>Capturing as many of today’s category buyers as possible.</li> <li>Placing the brand in front of those researching the category.</li> <li>Placing the brand in front of as many people as possible who aren’t brand, product or solution aware.</li> </ul> <p>There are some vast delusions out there about how search works and, indeed, how people convert online.</p> <p>The central myth peddled by SEO gurus is that people convert through blogs. </p> <p>No, they don’t. They might click on a blog before they purchase.</p> <p>But your ultimate guide to garden sheds did not make anyone buy one.</p> <p>People buy when they’re ready to buy. </p> <p>People buy from brands they believe will supply them with services or goods that meet their expectations.</p> <p>And people will pay a premium if they believe this reduces the likelihood of failure.</p> <p>This means there is more than just conversion going on because you write a guide.</p> <p>No, it’s better to think of conversion as a glass that fills with a liquid certainty, and once that certainty reaches the top, they’re ready to buy.</p> <p>But here’s the challenge.</p> <p>Just as their certainty reaches the top of the glass with you, it’s doing the same with some of your competitors. </p> <p>Eventually, they’ll pick up the glass and drink. And you do all your SEO and marketing in the hope that you can nudge them to pick up your glass.</p> <p>That’s what’s happening.</p> <p>So you need to be present on the SERPs as much as possible. </p> <p>You need a plan to rank for those buyer terms <strong>and</strong> research terms.</p> <p>And you need a plan to rank for other content to reach your audience when they’re not in the market.</p> <p>Do this, and you’ll generate clients’ success.</p> <hr class="wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background"> <!-- START INLINE FORM --> <div class="nl-inline-form border py-2 px-1 my-2"> <div class="row align-items-center"> <div class="col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0"> <p class="inline-form-text text-center mb-0">Get the daily newsletter search marketers rely on.</p> </div> <div class="col-12 col-lg-7 col-xl-6 pe-lg-0"> <div class="form-nl-inline"> <form id="inline-nl-form" action="https://searchengineland.com/_lib/process/process-mkto-api.php" method="POST"> <div class="row g-0"> <div class="form-group col-12 col-lg-8 mb-0"> <input type="hidden" name="formid" value="5685"> <input type="hidden" name="programid" value="1121"> <input type="hidden" name="SEL_Sign_Up" value="Inline Newsletter Form"> <input type="hidden" name="utmMedium" value="<?php echo $_GET['utm_medium']; ?>“> <input type=" hidden id="munchkinCookieInline"> <input name="first_name" type="text" class="first_name d-none"> <input class="inlineEmail form-control rounded-0 w-100" type="email" name="email" placeholder="Get Search Engine Land in your inbox" required="" style="font-size:.79rem;height:38px;"> </div> <div class="col-12 col-lg-4 col-xl-4 mb-0"> <div class="d-none" id="nl-inline-submit"><p>Processing…Please wait.</p></div> <button class="btn btn-dark inlineButton w-100 rounded-0 font-weight-bold" id="inline-button" type="submit" name="submit_button" onclick="gtag('send','event','signup','subscribe','inline sel');">SUBSCRIBE</button> </div> </div> </form> </div> </div> <div class="col-12 col-lg-2 col-xl-2 ps-1"> <p class="text-center mb-0"><a class="nl-terms" href="https://searchengineland.com/termsofuse" target="_blank" rel="noopener">See terms.</a></p> </div> </div> </div> <!-- END INLINE FORM --> <script> function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i <ca.length; i++) { let c = ca[i]; while (c.charAt(0) == ' ') { c = c.substring(1); } if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk'); </script> <hr class="wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background"> <p></p> <h2 id="h-the-4-step-process-of-strategic-seo">The 4-step process of strategic SEO</h2> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="1600" height="900" src="https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO.png" alt="4-step process of strategic SEO" class="wp-image-427975" srcset="https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO.png 1600w, https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO-600x338.png 600w, https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO-800x450.png 800w, https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO-200x113.png 200w, https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO-768x432.png 768w, https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO-1536x864.png 1536w, https://searchengineland.com/wp-content/seloads/2023/06/4-step-process-of-strategic-SEO-150x84.png 150w" sizes="(max-width: 1600px) 100vw, 1600px"></figure></div> <p>All good SEO stems from using a process. Here's one you can steal:</p> <ul> <li>Ideation</li> <li>Strategy</li> <li>Implementation </li> <li>Success</li> </ul> <p>Let's break this down.</p> <h2 id="h-step-1-ideation">Step 1: Ideation</h2> <p>Ideation is the fun part of any SEO strategy because it's ideas without friction.</p> <p>There is no such thing as a bad idea in ideation, and it's now that you play around with the site, its competitors and their niche and wander. You can do this as a team or on your own.</p> <p>But consider this time as drifting time. Just wander through the site, write down things you notice, and chat with your team.</p> <p>And then walk away. </p> <p>Let the information and ideas sit in your brain, and you'll be surprised at what happens next. </p> <p>You'll find that your existing experience starts to go to work in the background with your new-found discoveries.</p> <p>And the seeds of strategy are born.</p> <h2 id="h-step-2-strategy">Step 2: Strategy</h2> <p>It's here that you come to the document with your strategy seed.</p> <p>You have a loose plan to rank the site. You have a budget. You have the skills.</p> <p>It's now that you commit.</p> <p>The aim is simple. Write down your seed of an idea...then try and find data to support it.</p> <p>Analyze the site, the keywords, the links and so on.</p> <p>If you can't find data to support your approach, bin it. Move on and find another approach to generate results.</p> <p>Record your progress in your document, write down what you find and take screenshots.</p> <p>My documented strategies range between 3,000 to 8,000 words long, not including the 100-plus point technical SEO audit I do that doesn't use a tool.</p> <p>But by the end, you have the strategy, and it's this that goes to clients.</p> <h2 id="h-step-3-implementation">Step 3: Implementation </h2> <p>So, you came up with the strategy; now it's time to make this happen.</p> <p>As an SEO, you become an SEO and a project manager.</p> <p>It doesn't matter what you do or outsource; it's your job to ensure the results occur.</p> <p>You are accountable for the success or failure of the campaign, and that's why your expertise is in demand.</p> <h2 id="h-step-4-success">Step 4: Success</h2> <p>Finally, we reached the end of your successful campaign.</p> <p>If you did a good job, you'd have met the client's goals, and if not, it's entirely right you explain why.</p> <p>I'm not forgiving of SEOs that don't meet the campaign's goals. Except when the budget doesn't match the goals.</p> <p>If you're spending $15,000 a month on PPC but only want to spend $1,500 a month on SEO, even though the agency pitched more.</p> <p>Well, that's the client who takes responsibility. They won't. But it's them that's responsible. </p> <p>Remember, you can only do what you can with what you have.</p> <p>A $1,500 budget might take three years to achieve results. Still, you must let the client know.</p> <p>It’s perfectly OK to tell them their budget isn’t enough to generate results in six or 12 months.</p> <p>The right strategy often doesn't have the right implementation fuel.</p> <p>Clients want results, and sometimes they are stuck with poor budgets. As long as they know this, they might use SEO to show how it works and then ask for more budget later.</p> <p>The problem comes when you have a strategy that will work and tell the clients they will gain results.</p> <p>OK, how long does creating a good SEO strategy take, and what should you charge?</p> <h2 id="h-the-price-of-seo-strategy">The price of SEO strategy</h2> <p>I’ve charged $500 for strategy, and I’ve charged $10,000.</p> <p>Ultimately the size of the site and the value of the business will dictate what you charge and how long it will take.</p> <p>But here are some tips from the trenches. A good SEO strategy takes hard work.</p> <p>It’s mentally challenging and arguably the hardest part of SEO.</p> <p>There are three ways to price strategy.</p> <ul> <li>An upfront stand-alone cost.</li> <li>As part of the retainer.</li> <li>As part of the set-up fee.</li> </ul> <p>Each model works well and is a choice.</p> <p>But you only get Month 1… once.</p> <p>For years, I ran my own consulting business/agency selling SEO strategies in all the above three models.</p> <p>It really doesn’t matter which you choose. What does matter is that you ensure the client respects your expertise and pays to access it.</p> <p>This is what strategy is all about.</p> <p>However, a top tip is when you sell a stand-alone strategy. Offer three price options.</p> <p>I used to do this with clients with in-house SEO ability but who wanted a second pair of eyes on their SEO.</p> <p>Option 1 can be a low-level strategy, option 2 a deeper dive and option 3 can go into UX and more.</p> <p>How you split the options up is totally up to you.</p> <p>But what I want every reader to take away from this article is that strategy in SEO matters.</p> <p>Clients deserve it, and you deserve the time to be strategic.</p> <p>If it’s not happening, then perhaps you need to change agencies.</p> <p>And that’s for both the client and the SEOs reading this.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/build-strategic-seo-process-427972">How to build a strategic SEO process</a> appeared first on <a rel="nofollow" href="https://searchengineland.com/">Search Engine Land</a>.</p></div>
Affiliate managers: It’s time to shift your focus beyond media
<div><p>If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. </p> <ul> <li>They optimize incredibly well for high-intent shopping phrases. </li> <li>You see substantially higher conversion rates from the trust they add to the referral.</li> <li>Major media adds credibility to your brand. </li> <li>Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. </li> </ul> <p>The benefits do not stop there. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients.</p> <p>You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. </p> <p>You have the visibility and the keys to revenue in your company, giving you a good name. </p> <p>But Google’s introduction of AI-powered search could mean a shift away from media listicles. Here’s what affiliate managers can do about it.</p> <h2 id="h-focusing-on-more-than-media">Focusing on more than media</h2> <p>If Google’s <a href="https://blog.google/products/search/generative-ai-search/">search generative experience (SGE)</a> takes off, there may no longer be as much traffic going to media listicles</p> <p>Based on the screenshots from SGE’s announcement and what industry advocates have shared, you’ll see that Google’s AI-powered search results feature stores in the top results with the affiliate listicles below them. </p> <p>This cuts the affiliate list out of the picture from the traffic it used to enjoy. But that does not mean mass media affiliate lists are not valuable. </p> <p>The companies mentioned above, along with Forbes Advisor, USA Today, Healthline, US News, BuzzFeed and other publications, drive traffic to the listicles from ads within their own sites. </p> <p>And their own sites are “destination sites,” meaning there is a regular readership as people use them as starting points for advice. </p> <p>The niche mass media sites can likely get the three featured boxes. Most important is that there are a loyal audience and traffic sources that can continue to bring in revenue. </p> <p>So don’t cut them out if SEO traffic dries up. Change your strategy.</p> <p>You’ll still get some revenue from them, but not like you did when they dominated the top of “Best XYZ products” and “Top products for ABC” queries. So what can you do to replace this? </p> <p>I’d say go back to what made the affiliate channel high value in the first place, partnering with authentic voices and high-funnel touchpoints. </p> <p>These are partners that introduce customers at the top of the funnel and drive traffic to your website without having to use your brand in SEO, PPC, or other methods. </p> <p>Some of the new places your high-value partners may become top 10 include:</p> <ul> <li>Shorts producers</li> <li>Non-review video creators</li> <li>Non-review content publishers</li> <li>Destination sites</li> </ul> <h2 id="h-shorts-producers">Shorts producers</h2> <p>The new SGE has a feature called <a href="https://searchengineland.com/optimize-content-google-perspectives-427876">Perspectives</a>. </p> <p>If the person searching does not trust the results from the AI answer, they can flip to find real opinions. It could be about a product, about your company, or to create a solution. </p> <p>Micro-influencers with niche authority (plumbers, school teachers, moms that talk about local resources for kids, etc.) may be the big winners here.</p> <p>Google is looking for and displaying <a href="https://searchengineland.com/google-to-update-the-helpful-content-system-algorithm-in-the-coming-months-416440">“hidden gems” with the helpful content update</a>. And it looks like perspectives may give these niche content producers an advantage. </p> <p>If they regularly share real experiences, are authoritative on the topic, and stick with their niche, they may likely be the hidden gems and get the features from the big queries that were dominated by mass media who rely on authority and editorial trust. </p> <hr class="wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background"> <!-- START INLINE FORM --> <div class="nl-inline-form border py-2 px-1 my-2"> <div class="row align-items-center"> <div class="col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0"> <p class="inline-form-text text-center mb-0">Get the daily newsletter search marketers rely on.</p> </div> <div class="col-12 col-lg-7 col-xl-6 pe-lg-0"> <div class="form-nl-inline"> <form id="inline-nl-form" action="https://searchengineland.com/_lib/process/process-mkto-api.php" method="POST"> <div class="row g-0"> <div class="form-group col-12 col-lg-8 mb-0"> <input type="hidden" name="formid" value="5685"> <input type="hidden" name="programid" value="1121"> <input type="hidden" name="SEL_Sign_Up" value="Inline Newsletter Form"> <input type="hidden" name="utmMedium" value="<?php echo $_GET['utm_medium']; ?>“> <input type=" hidden id="munchkinCookieInline"> <input name="first_name" type="text" class="first_name d-none"> <input class="inlineEmail form-control rounded-0 w-100" type="email" name="email" placeholder="Get Search Engine Land in your inbox" required="" style="font-size:.79rem;height:38px;"> </div> <div class="col-12 col-lg-4 col-xl-4 mb-0"> <div class="d-none" id="nl-inline-submit"><p>Processing…Please wait.</p></div> <button class="btn btn-dark inlineButton w-100 rounded-0 font-weight-bold" id="inline-button" type="submit" name="submit_button" onclick="gtag('send','event','signup','subscribe','inline sel');">SUBSCRIBE</button> </div> </div> </form> </div> </div> <div class="col-12 col-lg-2 col-xl-2 ps-1"> <p class="text-center mb-0"><a class="nl-terms" href="https://searchengineland.com/termsofuse" target="_blank" rel="noopener">See terms.</a></p> </div> </div> </div> <!-- END INLINE FORM --> <script> function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i <ca.length; i++) { let c = ca[i]; while (c.charAt(0) == ' ') { c = c.substring(1); } if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk'); </script> <hr class="wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background"> <p></p> <h2 id="h-non-review-video-and-content-producers">Non-review video and content producers</h2> <p>Non-review means the content creator is not reviewing your brand and does not include your brand in the title as keywords (specifically on YouTube). Instead, they focus on the solution. </p> <p>As affiliate managers, we often encourage reviews, but this may work against us. </p> <p>Adding your brand to the title tag and throughout the solution changes the meaning of the content. Here’s an example:</p> <ul> <li>The best flower subscription</li> <li>The best flower subscription from Amazon</li> </ul> <p>Both of these will help an end user find a flower subscription. But one signals to a search engine or YouTube that they should only show the content when the brand is present in the query – in this case, Amazon. </p> <p>By removing the brand and instead using affiliate links that point to Amazon, the content now has a better chance to show up for the big phrase “best flower subscription.” </p> <p>Amazon still gets the sales and traffic and it is a pure value add since it’s traffic that the affiliate sent, and the consumer may not have been considering Amazon as an option. </p> <p>This is why you should encourage affiliates <strong>not</strong> to focus on your brand, especially with coupons and deals. Solve problems instead:</p> <ul> <li>Find the best product.</li> <li>Fix something that is broken.</li> <li>Enhance a recipe.</li> <li>Etc.</li> </ul> <p>Doing the content without requiring your brand in the title and throughout the description signals to the search engine that the content applies to everyone. </p> <p>When your brand is included, it should only be shown to someone searching for the solution and your brand on the same query. </p> <p>It limits the amount of traffic your company can acquire and the amount the affiliate can make. </p> <p>The video may help the conversion because it shows the product does solve the problem. </p> <p>But it is not as high in value because the customer already knows about your brand and is already in the sales funnel. But it does add value, so again, don’t just remove them.</p> <p>You can apply this to:</p> <ul> <li>How to change the oil in an (insert car model)</li> <li>Ways to bake an almond cake without sugar</li> <li>7 alternatives to the flat head screw</li> <li>9 home decor ideas for studio apartments</li> </ul> <p>Don’t add the brand to the title. Your affiliates can increase their chances for traffic and revenue substantially while your company or client can gain new customers they wouldn’t have had without the partner.</p> <h2 id="h-destination-sites">Destination sites</h2> <p>Find and recruit destination websites into your programs. Since we’re referencing “destination sites,” I’ll use travel affiliate sites to illustrate. </p> <p>Expedia, TripAdvisor, The Points Guy, and others are destinations for consumers to research with a community or editors they trust. </p> <p>They have an active audience and community and when they want, they can pound your sales funnel with high-intent customers you may not have had without them. </p> <p>Because these sites are trusted communities, they will likely have an easier time getting into the three boxes the SGE interface recommends for more reading. </p> <p>They are the <a href="https://searchengineland.com/google-e-e-a-t-guide-seo-394191">E-E-A-T</a> “authorities” on specific queries. It could be big (like saving money on Disney) or small (like finding the best hiking excursions in Virginia wine country).</p> <p>These websites have had years’ worth of user-generated content (UGC) and self-regulation by the community. These same people comment about the answers and fact-check them. </p> <p>The up-and-down voting, moderators, new comments from people that used the information, and verified customer reviews further build trust and should give the sites the ability to rank in these spaces easier. </p> <p>If your affiliate program can be featured on these pages with a resource, then you are the one who will benefit from the new search results if they get to be one of the linked resources. </p> <p>Your company also gets access to the community members looking for ideas and solutions on these pages. It is a huge win for traffic and sales, and there are communities for almost every niche. Parenting, beauty, marketing, developers, photography and artists, etc.</p> <h2 id="h-partnering-with-authentic-voices">Partnering with authentic voices</h2> <p>There are other types of partners we should expect to see rising up based on the new SGE. It could be:</p> <ul> <li>Forums with active moderation.</li> <li>Wikis that are fact-checked and sourced.</li> <li>Niche guides written by licensed and certified experts in the field. </li> </ul> <p>By investing in these and continuing to work with mass media, you can make up for the lower positions of the shopping listicles and potentially increase total volume for your company. </p> <p>So don’t panic if you notice the mass media listicles are a bit lower in the search results. </p> <p>Mass media adds a ton of value. The important thing is to keep those relationships strong and look at who is now getting the traffic. </p> <p>It’s a bit more work, but it is also more protection to your channel because you’re diversifying your traffic and revenue streams.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/affiliate-managers-shift-focus-beyond-media-427988">Affiliate managers: It’s time to shift your focus beyond media</a> appeared first on <a rel="nofollow" href="https://searchengineland.com/">Search Engine Land</a>.</p></div>
Microsoft Store Ads Go Global & New Features Revealed via @sejournal, @MattGSouthern
<div><p>Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.</p> <p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/microsoft-store-ads-go-global-new-features-revealed/488793/">Microsoft Store Ads Go Global & New Features Revealed</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com/">Search Engine Journal</a>.</p></div>
10 Ways How to Make Money with Ecommerce Today
<div><a href="https://nealschaffer.com/how-to-make-money-with-ecommerce/" title="10 Ways How to Make Money with Ecommerce Today" rel="nofollow"><img width="1024" height="683" src="https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2-1024x683.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="10 Ways How to Make Money with Ecommerce Today" decoding="async" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" srcset="https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2-1024x683.jpg 1024w, https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2-1200x800.jpg 1200w, https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2-150x100.jpg 150w, https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2-768x512.jpg 768w, https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2-1536x1024.jpg 1536w, https://nealschaffer.com/wp-content/uploads/s-o-c-i-a-l-c-u-t-eXmrW9I1Fnw-unsplash-2.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></a><p>With more of us buying more online, you’re probably curious as to how to make money with ecommerce. After all, ecommerce is expanding in every direction possible. On its way to becoming an inseparable part of customer experience, it is anticipated to make up 24% of retail sales worldwide by 2026. With more and more people shopping online, there has never been a better time to venture into the eCommerce market space. There is little doubt that this trend offers massive opportunities for emerging entrepreneurs. Whether you are already running an eCommerce brand or thinking of launching an online business,…</p> <p><a rel="nofollow" href="https://nealschaffer.com/how-to-make-money-with-ecommerce/">10 Ways How to Make Money with Ecommerce Today</a> appeared first on NealSchaffer.com</p></div>
How to balance content creation as a multifaceted entrepreneur (according to an expert)
Through this approach, Lloyd ensures that although his content is simple, it’s still valuable for many podcasters.Lloyd’s work as a creator combines creativity with entrepreneurship, building an audience, creating and publishing content, and engaging with his community. By dividing his work into separate brands, Lloyd has found a way to manage his time and energy and maintain a clear vision and focus for each of his roles. It's a unique method tailored to his multifaceted career and interests.Ha
Turkish Googlers Event In Dublin
<div><img src="https://s3.amazonaws.com/images.seroundtable.com/turkish-google-event-1685636892.jpg" width="640" height="779" alt="Turkish Googlers"></div>
Twitter, TikTok, Instagram And YouTube Criticized By Consumer Group Over Misleading Crypto Ads
<div><p></p> <div> <h2 class="topline-heading">Topline</h2> <p>A consumer advocacy group has filed a formal complaint with the European Commission about the spread of false crypto ads across social media. The group also complained to TikTok.com, Twitter and YouTube.</p> <figure class="embed-base image-embed embed-0" role="presentation"><figcaption><fbs-accordion> <p class="color-body light-text">BEUC filed a complaint with the European Commission regarding misleading cryptocurrency ads posted on social media. </p> <p></p></fbs-accordion><small>Getty Images</small></figcaption></figure> <h2>The Key Facts</h2> <div class="key-facts"> <div class="key-facts-element"> <p>The European Consumer Organization, BEUC, filed a complaint with the European Commission and consumer authorities for “allowing misleading advertisements of crypto assets to multiply on their platforms.”</p> </div> <div class="key-facts-element"> <p>Crypto investments are highly volatile and speculative, exposing consumers to serious harms including scams and the possibility of losing large sums of money, the complaint said, which was jointly filed with nine of the group’s member organizations.</p> </div> <div class="key-facts-element"> <p>The complaint stated that despite the documented risks of investing in cryptocurrency and the increasing hype surrounding it, few consumers were fully aware of what they were doing and advertisers and influencers who promote crypto products on platforms do not disclose them clearly.</p> <p> <fbs-ad position="inread" progressive="" ad-id="article-0-inread" aria-hidden="true" role="presentation"></fbs-ad> </p></div> <div class="key-facts-element"> <p>“Consumers are increasingly being promised ‘get rich quick’ investments by ads and influencers on social media,” said BEUC Director General Monique Goyen, many of which turn out to be “too good to be true” and put consumers at risk of losing a lot of money with no recourse.</p> </div> <div class="key-facts-element"> <p>BEUC urged Europe’s Consumer Protection Cooperation Network, a coalition of national regulators working together at the EU level, to impose stricter policies on platforms for crypto ads and take steps to prevent “influencers from misleading consumers as to the nature of crypto.”</p> </div> <div class="key-facts-element"> <p>This group also called on European consumers to join forces with the financial regulators in order to stop misleading crypto promotion.</p> </div> </div> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Watch Out For</h2> <p>Regulators could, at EU and national levels, act upon the complaints made against social platforms. They may also take regulatory action in order to punish companies for their actions or to force them into changing. It’s unclear whether they will choose to do so or on what time scale that might happen if they do.</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Tangent</h2> <p>BEUC asked also the network of European Consumer Authorities to assess the effectiveness of the existing measures in protecting consumers from unfair practices such as misleading crypto advertisements. It is the European Commission, one of the EU’s three core institutions and the driving force behind new regulations and legislation of global significance. Though the bloc has recently approved the world’s first comprehensive set of crypto rules—which become law in 2024—Goyens said the legislation “does not apply to the social media companies benefitting from the advertising of crypto at the expense of consumers,” leaving a potential space for future regulation.</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">News Peg</h2> <p>Although cryptocurrencies aren’t particularly new, their popularity has increased in the last few years. Many aspects of the industry do not conform to existing laws or regulations. This leaves legislators or regulators, who have failed to or refused to follow the pace of this sector, scrambling in order to keep up. With the growth of interest, there has been an increase in unpredictability and volatility, fraud, misinformation, and deceptive marketing. Kim Kardashian and Lindsay Lohan are just a few of the high profile celebrities who promote crypto tokens and hype to followers. Regulators say that this may be against the law. The collapse of key institutions, such as Sam Bankman-Fried’s FTX, and allegations of widespread misconduct from Binance has highlighted the lack of enforcement and signaled the starting gun for enforcers taking the industry seriously.</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Continue Reading</h2> <p>What is the real danger? Social media scams: The BEUC (Great social media crypto-con)</p> <p>Kim Kardashian Was Busted for Hyping SME (SME).</p> </div> <p>The post <a rel="nofollow" href="https://socialmediaexplorer.com/content-sections/news-and-noise/twitter-tiktok-instagram-and-youtube-criticized-by-consumer-group-over-misleading-crypto-ads/" data-wpel-link="internal">Twitter, TikTok, Instagram And YouTube Criticized By Consumer Group Over Misleading Crypto Ads</a> appeared first on <a rel="nofollow" href="https://socialmediaexplorer.com/" data-wpel-link="internal">Social Media Explorer</a>.</p></div>
Twitter, TikTok, Instagram And YouTube Criticized By Consumer Group Over Misleading Crypto Ads
<div>The group’s director said consumers are often promised “get rich quick” schemes that are “too good to be true” and risk leaving people high and dry.</div>
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